Seamless Selling by Conway & Co

Seamless Selling by Conway & Co

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Your tech strategy is your business strategy: an e-com leader's guide
If e-commerce technology is not managed properly, the life of a digital leader is hard.
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Aurelija Vycaite
How top brands adopt AI (and you could too)
Leading consumer & retail brands like Casper, Away, and Adore Me are seeing measurable results from AI. Learn how they're driving revenue, reducing…
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Aurelija Vycaite
6 Major disruptions transforming digital commerce in 2025
Drawing from extensive market research and conversations with industry executives, we examine six key developments shaping consumer brands' strategic…
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Aurelija Vycaite
The digital leader's guide to actually useful AI: start here to get real results
This article is based on Conway & Co’s presentation "Beyond the Hype - How AI Impacts the Backbone of Your Business" at the private equity event "Handen…
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Aurelija Vycaite
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Jons Janssens
7 Principles for winning an internal mandate for your digital commerce strategy
Most people don’t care about new and fancy plans. What they do care about is their job and their colleagues.
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Jons Janssens
Conway’s law - the key to getting digital commerce companies fit for growth
When people design systems, they always seem to mirror the structures of their organisation.” This idea would become known as Conway’s law, and today…
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Jons Janssens
Decoding Shein's Success: 5 Crucial Features of Their Business Model
Inside. Since its inception in 2008, Shein has marked itself distinctively apart by focusing its business strategy not on China but rather on the…
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Aurelija Vycaite
"Keeping up with China" session: introduction and video recording
A special boardroom session around all relevant e-commerce developments in China. We were thrilled to have Ed Sander as our keynote speaker.
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Aurelija Vycaite
How to benchmark your digital experience?
An ultimate checklist for auditing your e-commerce shopping journey.
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Aurelija Vycaite
Why shouldn't write off brick-and-mortar in the digital age
Although the growth metrics in brick-and-mortar have been fluctuating, offline retail may remain critical for certain parts of customer journey.
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Aurelija Vycaite
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