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July 2024

June 2024

DXP Snapshot #3: why so many brands copy AG1's strategy?
What did AG1 do to invent its own market, now becoming saturated by the new entrants? How will AG1 maintain its leadership as the OG?
 • 
Aurelija Vycaite
Newsletter N° 12
Many e-commerce brands don’t even consider investing in community building or retention. The result: you learn about your customers from spreadsheet…
 • 
Jons Janssens
 and 
Aurelija Vycaite
Brand Radar: Top 50 Wellness DTC brands
In the 5th edition of Brand Radar, we're delving into the Wellness industry, which has shaped the DTC world quite significantly.
 • 
Aurelija Vycaite
DXP Snapshot #2: the strategy behind Huel's incredible brand advocacy
We have examined the purchasing journey of Huel, a disruptive DTC player in the European wellness industry with an army of loyal customers.
 • 
Aurelija Vycaite

May 2024

Expert Interview #2 I Niek Schreurs from Spinoza
By leading a modern psychedelics brand, Niek has gathered learnings on educating a curious audience, connect people to a community, and build a product…
 • 
Jons Janssens
 and 
Aurelija Vycaite
Newsletter N° 11
Reports suggest that the world’s wellness economy has recently surpassed Germany’s GDP and is now worth $5.6 trillion. How does the future of this…
 • 
Jons Janssens
 and 
Aurelija Vycaite
DXP Snapshot: how Temu is exporting the Chinese shopping experience to the Western markets
While most experts credit the aggressive paid ads strategy for this massive growth, there is another crucial element making Temu such an important…
 • 
Aurelija Vycaite

April 2024

Decoding Shein's Success: 5 Crucial Features of Their Business Model
Inside. Since its inception in 2008, Shein has marked itself distinctively apart by focusing its business strategy not on China but rather on the…
 • 
Aurelija Vycaite
"Keeping up with China" session: introduction and video recording
A special boardroom session around all relevant e-commerce developments in China. We were thrilled to have Ed Sander as our keynote speaker.
 • 
Aurelija Vycaite
Newsletter N° 10
In this edition, we delve into Chinese digital growth strategies. To ensure your business stays ahead, not left behind.
 • 
Jons Janssens
 and 
Aurelija Vycaite
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