Seamless Selling by Conway & Co

We've moved: find us on conway.world!

Just launched: an online magazine for leaders in consumer & retail.

Jun 30 • 

Aurelija Vycaite

May 2025

Expert Interview #3 I Joost Hultink from Wildride

Wildride’s founder Joost Hultink on building a 700% traffic growth brand, one real problem at a time.

May 6 • 

Aurelija Vycaite

March 2025

Your tech strategy is your business strategy: an e-com leader's guide

If e-commerce technology is not managed properly, the life of a digital leader is hard.

Mar 4 • 

Aurelija Vycaite

February 2025

Newsletter N° 20

Crisis doesn’t reveal character—it exposes flaws in your operating model. Most business meltdowns trace back to the same root cause: a company running…

Feb 27 • 

Jons Janssens

 and 

Aurelija Vycaite

How top brands adopt AI (and you could too)

Leading consumer & retail brands like Casper, Away, and Adore Me are seeing measurable results from AI. Learn how they're driving revenue, reducing…

Feb 18 • 

Aurelija Vycaite

January 2025

Newsletter N° 19

A few weeks ago, TikTok disappeared in the U.S. for two hours. Instead of slowing down, TikTok Shop sales spiked. Social commerce is perhaps the…

Jan 30 • 

Jons Janssens

 and 

Aurelija Vycaite

1

6 Major disruptions transforming digital commerce in 2025

Drawing from extensive market research and conversations with industry executives, we examine six key developments shaping consumer brands' strategic…

Jan 21 • 

Aurelija Vycaite

December 2024

Newsletter N° 18

Dutch internet users like to shop online, and the number of new e-com stores grows yearly. This creates a powerful flywheel effect – demanding consumers…

Dec 19, 2024 • 

Jons Janssens

 and 

Aurelija Vycaite

Brand Radar: Top 100 Dutch consumer brands in 2024

Our analysis of 300+ Dutch consumer brands in 2024 provides insights into which companies excel at digital commerce and what drives their success.

Dec 12, 2024 • 

Aurelija Vycaite

The digital leader's guide to actually useful AI: start here to get real results

This article is based on Conway & Co’s presentation "Beyond the Hype - How AI Impacts the Backbone of Your Business" at the private equity event "Handen…

Dec 5, 2024 • 

Aurelija Vycaite

 and 

Jons Janssens

November 2024

Newsletter N° 17

Before you add another AI tool to your stack in 2025, nail these three fundamentals: tech stack, business complexity, and your team’s digital maturity.

Nov 21, 2024 • 

Jons Janssens

 and 

Aurelija Vycaite

October 2024

Newsletter N° 16

E-com tech costs will only continue to rise. Learn how to control the budget & expenses before they spiral out of hand.

Oct 24, 2024 • 

Jons Janssens

 and 

Aurelija Vycaite