A few weeks ago, TikTok disappeared in the U.S. for two hours. Instead of slowing down, TikTok Shop sales spiked. Social commerce is perhaps the equivalent of DTC’s rise.
Newsletter N° 19
A few weeks ago, TikTok disappeared in the U.S. for two hours. Instead of slowing down, TikTok Shop sales spiked. Social commerce is perhaps the equivalent of DTC’s rise.