Newsletter No 7
This newsletter was sent out to our subscribers in January, 2024.
What to keep an eye on in 2024?
In 2024, e-commerce stands at a crossroads. The COVID boom is over. Back to reality.
Factors like increased acquisition costs, price sensitivity, diminishing customer trust, market saturation, and the race to AI are reshaping digital commerce.
What strategies can brands adopt to gear up for the challenges ahead?
In 2024, achieving growth will be far from effortless. It will require a grounded, practical outlook, focused leadership, and the right tools to deliver on ambition.
This edition concentrates on pragmatic, tested, and data-driven tactics, allowing you to make better decisions in complex times.
Conway Brand Radar 2023: Retail edition
In December, we published the first edition of Brand Radar, ranking the Top 50 consumer brands in the Netherlands.
Following up on that, next week we will present the second edition of Brand Radar, this time focusing on the Top 50 Dutch retailers* for 2023.
This leaderboard will cover digital experience benchmarks, annual revenue, and even retail space owned (or rented) by the top retailers.
Our report will also highlight key tactics and common weaknesses in the Dutch retail industry.
Would you like to nominate a Dutch retailer for Brand Radar?
You can suggest one by clicking the button below!
*Businesses that sell products from multiple brands or manufacturers.
Check out the previous Brand Radar edition: Top 50 Dutch DTC brands
In December, we released the first Brand Radar edition, dedicated to ranking the Top 50 Dutch DTC (a.k.a. consumer) brands. If you are curious to revisit or haven't checked that out yet, find the links below:
📡 Top 50 Dutch DTC brands
📡 Honourable mentions
👀 Infographic
📌 Key insights
Stay tuned: Conway Expert Interviews
Our ‘Expert interview’ series will feature digital leaders from the most inspiring consumer & retail brands to share their stories and paths to digital success in e-commerce.
We aim to uncover the routines, tactics, and strategies they utilise in their daily work, as well as the thinking behind their most significant decisions. Maybe they will even share the things that didn’t go so well... Failure is a great way to learn.
🎙 The first Expert Interview to be released in the coming weeks!
Tools & Tactics
We select helpful tools and useful new ways of working. Find a signal in the noise of software.
This time, we focus on tools that help you understand your customer behavour and make data-driven decisions.
01 Klar
Klar is built for a very specific type of business - eCommerce stores with 10 to 100 employees that sell multiple products and need to retain their customers in order to turn a profit.
02 Particl
Discover gaps in your product lineup, benchmark pricing strategies, identify top-performing trends, and capitalize on market opportunities.
03 Stei AI
A user session replay tool enhanced with AI to provide deeper insights into user behaviour.
Trends & Strategy
Curated content from the information overload we call the Internet.
Insights and inspiration on business, e-commerce and investing.
What consumers love, and don't love, about online shopping
10 min read
Crate and Barrel debuts virtual store
10 min read
2024 predictions by Scott Galloway
20 min read
Visually appealing
Check out the new POLSPOTTEN brand store in central at Westerstraat 187, Amsterdam, developed by S-P-A-C-E projects.
It includes a retail space and office for the furniture and interior accessories brand, blending the lines between the workspace and retail area to foster a dynamic environment for employees and customers alike.
Photo courtesy Kasia Gatkowska.
