Newsletter No 6
This newsletter was sent out to our subscribers in December, 2023.
What sets e-commerce leaders apart?
61% of consumers say brands could significantly improve their online shopping experiences (Wunderman Thompson report).
Interestingly, the top identified areas for improvement are quite basic: faster delivery, more accurate product descriptions, user-friendly navigation, and better payment options.
So, is the bar for best-in-class customer experience really that high, after all?
To find that out, in this month's edition, we will explore what stands behind the success of digital commerce champions.
Conway Brand Radar 2023
Coming up next week: Conway's top 50 Dutch consumer brands in digital commerce.
We've rigorously ranked, reviewed, and rated standout players across various sectors like apparel, electronics, and home goods.
Looking at the crème de la crème, we aim to understand: what can we call the best-in-class digital commerce experience in the Netherlands?
The aftermath of the Black Friday
On November 24th, Stripe launched a live Black Friday dashboard. At the end of the day, the total transaction volume was $18,6 billion. To put it in context, it's more than the GDP of Malta. According to Shopify, more than 55K mechants had their highest revenue day ever.
Does it mean Black Friday is the holy grail for digital consumer brands? As we say in most cases: it depends. Did your ad spend and price cuts pay off? And most importantly: are you able to retain the surge of new customers?
Tools & Tactics
We select helpful tools and useful new ways of working. Find a signal in the noise of software.
This time, we focus on productivity tools that are powered by AI.
01 Otter AI
A meeting assistant that records audio, writes notes, automatically captures slides, and generates summaries.
02 Prompt Perfect
Effortlessly design, optimize, and deploy prompts for GPT-4, Midjourney, and other AI platforms.
03 Superhuman
Automate the organisation of important emails according to behavioural patterns.
Trends & Strategy
Curated content from the information overload we call the Internet.
Insights and inspiration on business, e-commerce and investing.
We are wrapping the year up and sharing with you some of the most interesting trends and research reports of 2023.
The Future Shopper Report 2023
20 min read
The Instagram Trends Report 2023
10 min read
Black Friday in Europe 2023
20 min read
Visually appealing
A plastic-free paint brand Cover Story has opened a concept store in Amsterdam, which was designed to streamline the redecorating process for shoppers.
The "user-centric" paint shop also serves as a showroom, office and events space, despite its small size. A large colour chart made from hand-painted swatches in 47 different shades, designed to make choosing colours easier for customers, was attached to the wall.
Found on Dezeen.
