Newsletter No 5
This newsletter was sent out to our subscribers in October, 2023.
On cutting corners, not quality
The prevailing model of e-commerce web page development is not just outdated—it’s a drain on both time and resources. We’ve all heard the tale: a simple concept for a new page morphs into a prolonged, budget-exhausting ordeal, caught in the endless cycle of reviews and revisions with design and development teams.
We’ve been conditioned to believe that this tedious journey is a necessary evil, a path we must tread to ensure quality. But this narrative, as pervasive as it is in the industry, is rooted in avoidable inefficiency.
In this edition, pulling back the curtain on different methods that cut down the need for development teams when launching new pages or even whole websites, all while keeping the quality intact.
Our take: how limited development team capacity is slowing you down
If every individual page on your website is custom-designed and custom-built, you probably run into constant and annoying bottlenecks.
Need an update on the product page template? Prepare for a reality check as it will become the main project of the quarter. Interested in testing a hypothesis? Think twice, as the cost of the experiment may exceed the value of the insights gained.
It shouldn't be like that. You have an alternative. It is transitioning from a custom website to a design system coded with reusable components, grounded in the pinnacle of UX & UI practices.
Learn how to do that in our upcoming webinar.
Join us on November 15th
Our webinar series continues, and we invite you again. This time to learn about the composable website system: a way that enables faster deployment while maintaining design quality and reducing costs.
Learn how to:
- reduce development costs as well as dependencies;
- achieve faster deployment cycles;
- ensure brand experience consistency across digital sales channels.
Conway's Brand radar
We rank, rate and review modern consumer brands to provide you with a list for inspiration.
Craighill
Craighill's catalog, featuring items from pocket knives to faux books and card games, is diverse. But what remains consistent is meticulous design and manufacturing.
Påhoj
A bike seat that can be turned into a stroller within a few seconds.
Curology
Ultra personalised, dermatologist-designed skincare line. A great example of driving high customer retention.
Tools & Tactics
We select helpful tools and useful new ways of working. Find a signal in the noise of software. This time, we highlight tools that will help you structure and prepare quality content for faster deployment.
01 Octopus.do
A free visual sitemap builder with lo-fi wireframes for prototyping website architecture & structure.
02 Death to Stock
Gain access to 9,000+ photos and videos, and 300+ fresh assets added monthly.
03 Hemingway app
A writing tool designed to improve the clarity and readability of your writing
Trends & Strategy
Curated content from the information overload we call the Internet.
Insights and inspiration on business, e-commerce and investing.
Atomic design: designing systems of components
15 min read
How to build a content creation engine
9 min read
Inside Liquid Death’s Killer Growth Playbook
8 min read
Visually appealing
Gabriel Dawe is known for his striking thread art installations, one of which is "Plexus no. 19," created for the Miniartextil annual exhibition of contemporary art held at Villa Olmo, a historic villa in Como, Italy.
The theme of the exhibition, Agora, aimed to encapsulate the spirit of a communal space for exchanging ideas, encouraging visitors to interact actively with the artwork.
