Newsletter No 4

This newsletter was sent out to our subscribers in September 2023.

Sep 26, 2023

backbone of business — Created by Midjourney AI with 'a machine of the future' prompt.

The backbone of your e-commerce business

If the brand sets the tone, the product delivers value, and the team drives momentum, technology is the backbone of the business, streamlining processes and boosting efficiency.

This edition sheds light on making informed decisions in this area.

Cover_‎Webinar 03_Making technology decision in e-commerce

Our third webinar on September 27th

To make the right technology decisions, it's important to first understand your business complexity and where your ambition leads.

Our upcoming webinar will take you on the right path to learn how to think about your e-commerce technology stack in a structured and holistic way.

Learn how to:
- design a technology stack that delivers growth across company growth phases;
- lower business complexity;
- understand the total technology cost;
- choose systems to build vs buy;
- get business insights from your tech infrastructure.

Listen to a podcast on digital maturity

The recent podcast collaboration with Dear Digital is now on Spotify. This conversation was about how a consumer company can become digitally fit, blend offline and online worlds seamlessly, and make decisions under the pressure of time.

Listen back (in Dutch)

Conway's Brand radar

We rank, rate and review modern consumer brands to provide you with a list for inspiration.

ŌURA ring

Founded in Finland, this brand simplifies smart-wear and tracks the key health metrics in probably the most minimalistic way possible.

Pagerie

A great example of finding your niche. Pagerie is the first ultra-luxury house for... pets. Dogs are our modern day horses, they say.

Plantgem

An aesthetically pleasing brand that offers a range of heirloom plants along with gardening tips and advice.

Tools & Tactics

We select helpful tools and useful new ways of working. Find a signal in the noise of software.

01 Alicent

Access to a library of high-quality ChatGPT prompts.

02 Ad Creative AI

Create conversion-optimised ads for various channels and formats with AI.

03 Blotout

Boost marketing and ad performance in a post-cookie world.

Trends & Strategy

Curated content from the information overload we call the Internet.
Insights and inspiration on business, e-commerce and investing.

Your CAC doesn't matter

15 min read

If the last decade <...> changed the game for acquiring customers efficiently and at scale online, the next decade will push forward loyalty and create opportunities for businesses to invest as many resources in loyalty as they do in acquisition.

Glossier's controversial site redesign: bold move or epic fail?

8 min read

There is something that all brands can learn from Glossier’s site redesign (and the ensuing controversy): do not pass judgment on any aspect of a brand’s strategy without considering the context of their funding and financial objectives.

How today's top consumer brands measure marketing's impact

30 min read

Although it’s true you can never achieve 100% clarity in marketing measurement, you’d be surprised at how close you can get by combining the right techniques.

Visually appealing

In 1983, Apple started competing with IBM PC and the Apple logo became a symbol of distinction, signaling that you were not among the mainstream home PC computer user that was using the IBM PC. Apple Computer Jewelry, and Apple rainbow logo T-shirts were worn proudly by anyone who was "hip".

The Apple gift catalog, a vibrant promotional booklet available for free via mail or at official Apple retailers, showcased unique items to further highlight its iconic rainbow logo.

Seamless Selling by Conway & Co

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