Newsletter No 2

This newsletter was sent out to our subscribers in June 2023.

Jun 18, 2023

Outcome v3 — Illustration created by Midjourney AI with the title of this issue as a prompt.

The never-ending hype in technology

Welcome to our second newsletter, where we explore the ever-changing world of technology and the never-ending hype surrounding it. In this edition, we witness the shifts in trends that shape our digital landscape. Crypto's rapid rise has now given way to the new bonfire: Artificial Intelligence (AI). All across LinkedIn, thread boys are buzzing about AI, replacing the once blazing excitement for former tech hype.

Tech talk at the Private Equity Summit 2023

In preparation for my presentation at the yearly Private Equity Summit, I was tasked with writing four articles catering to the M&A community. With the conference theme centered around 'value creation,' I opened up the technology black box for investors and showed its potential in driving the digital growth of portfolio companies.

Your tech stack, the sum of all your software, serves as a crucial backbone throughout various growth phases. It offers valuable data-driven insights to inform decision-making. Among the articles I shared, the one exploring a metrics hierarchy triggered the most engagement.

Join our first webinar

There is a lot of talk about the buzzword ‘omnichannel’, but nobody really tells you how to do it. I see many companies struggle with this, so we are sharing our favourite frameworks and helpful insights from working with some of the leading omnichannel brands in Europe. Companies that bring a seamless experience across the online & offline world. Please give the algorithm a push on LinkedIn to help us spread the word.

Conway's Brand radar

We rank, rate and review modern consumer brands to provide you with a list for inspiration.

Tools & Tactics

We select helpful tools and useful new ways of working. Find a signal in the noise of software.

01 How hype works

We tend to want things simply because other people want them. Human desire is not an autonomous process but a collective one — this is how we decide what we care about.

02 Prediko

Finally a tool that takes the backstage of your business seriously. Streamline inventory and predict demand.

03 Bambuser

China is leading the way in live video shopping. This system will get you up & running. Time to test it and find your format.

Trends & Strategy

Curated content from the information overload we call the Internet.
Insights and inspiration on business, e-commerce and investing.

10 commandments on modern times

2 min read

{Prompt} "What do you think Chatgpt's new commandments say about the current state of society and our values? (Please note I explicitly told ChatGpt not to make it religious).

AI and the age of the individual

8 min read

AI pushes the cost of intelligence toward zero. And as this happens, domains of achievement that were previously unavailable to individuals and small teams—because they required the marshaling and coordination of a large amount of intelligence—suddenly open up.

The age of average (without AI)

12 min read

This article argues that from film to fashion and architecture to advertising, creative fields have become dominated and defined by convention and cliché. Distinctiveness has died. In every field we look at, we find that everything looks the same.