Newsletter N° 15
Just launched: Conway Talent Network. Dive in and explore!
E-com amateurs vs professionals
You’ve likely heard of the “Amateur vs. Professional” concept from Steven Pressfield’s The War of Art. The idea is simple: amateurs are driven by fear, inconsistency, and short-term thinking. Professionals, on the other hand, are all about discipline, long-term commitment, and mastering their craft.
Now think about your career. You’ll probably see this concept at play. Maybe you’ve worked with people stuck in the amateur mindset. Maybe you’ve been there yourself. The truth is, you’ve likely met more amateurs than professionals.
Becoming a true professional isn’t just about skills or qualifications. It’s about strengthening a mental muscle that requires daily training. Therefore, not many of us become true professionals.
True professionals eventually enter the executive world. Every successful digital leader we’ve met has mastered this mindset. The telltale sign: they build systems into the company.
They aren’t just leaders—they’re architects.
They don’t settle for one-off wins. Their focus is on consistent success.
They embrace being corrected or becoming replaceable—in fact, they strive for it, because it means their system works!
That’s how you truly master the game.
Conway Talent Network
We’ve just launched a platform of curated job opportunities for digital leaders in e-commerce. Starting in the Netherlands, and expanding across Europe. For digital people, by digital people. Expect roles like:
Digital executives
Heads of digital
E-commerce managers
Product owners
Online marketers
Data analysts
At Conway, we’ve always focused on tech and digital strategies for e-commerce. But technology alone doesn’t solve problems—people do. That’s why we help clients refine their organizational structure, create new roles, and connect with top talent from our network.
These interactions have inspired us to create the Conway Talent Network. We partner with ambitious consumer & retail brands that are committed to long-term growth and customer obsession by connecting them with talent.
Tools & Tactics
We select helpful tools and useful new ways of working. Find a signal in the noise of software.
01 Butter
Effortlessly plan, run and recap super-engaging workshops, trainings, and meetings with Butter’s built-in agenda planner, integrated collaboration tools and auto-generated recaps—all in one place.
02 Airy
Airy is an open-source framework, making it easy to build AI assistants on streaming data. It enables developers to automate and personalise customer communication through scalable customer experiences.
03 Marketing examples
A huge gallery of real-world marketing examples, tactics & tips from successful consumer brands.
Brand Radar
We rank, rate and review modern consumer brands to provide you with a list for inspiration. This time, let’s look into a rapidly growing DTC category: non-alcoholic drinks.
Athletic Brewing
This company has been exploding in the last months and has recently closed a $50 million equity financing round. This is the brand that isn’t riding the wave—it’s making it.
Kin Euphorics
An alcohol-free and alternative nightlife beverage brand that creates "mood-defining drinks designed to elevate the spirit and relax the body, for a pleasure you won't regret."
Aplós
Aplós spirits and cocktails are infused with functional ingredients and formulated to enhance the immediate pleasure of taste, and the slow pleasures of the mind that follow.
Trends & Strategy
Curated content from the information overload we call the Internet.
Insights and inspiration on business, e-commerce, and investing.
Preparing for the “Machine Customer” era
15 min read
“Predictive “machine customer” buying behavior is much farther ahead than you might imagine. The emerging business-to-AI (B2A) marketplace marketplace is worth $30 trillion. We introduce the concept of a custobot, a “non-human economic actor who obtains goods or services in exchange for payment. How it could work in practice?”
Full article
Turning Pro: The Difference Between Amateurs and Professionals
10 min read
“Why is it that some people seem to be hugely successful and do so much, while the vast majority of us struggle to tread water?
There is one thing that stands out more than others: mindset.
If you want results, you need to approach things like a professional, not an amateur. It all comes down to your approach.”
The UN: E-commerce is most established in the Netherlands
5 min read
“No country in the world has as many internet users shopping online as the Netherlands, according to a new report by the United Nations Conference on Trade and Development (UNCTAD). The ecommerce penetration rate is 84 percent. At least four out of five internet users in the UK, Sweden, and Denmark also shop online.”
Full article
Visually appealing
The rotating window displays at the Hermès store on Amsterdam's upscale P.C. Hooftstraat regularly stand out as some of the most captivating in the city.
For this autumn season, Hermès enlisted Brussels-based French artist Élise Peroi to design an installation inspired by the 2024 theme, The Spirit of the Faubourg. Peroi has created three large textile pieces—essentially ‘woven’ paintings—that are prominently featured in the store’s windows.
