Newsletter N° 11
Reports suggest that the world’s wellness economy has recently surpassed Germany’s GDP and is now worth $5.6 trillion. How does the future of this industry looks like?
The economy of feeling (and looking) good
It all started decades ago with the first aerobics workout DVDs and weight-loss supplements. Then came the pandemic, during which we all got concerned about the germs, our immune systems, and mental health.
The wellness wave runs strong to this day. We’re observing a decline in the youth's enthusiasm for clubbing, as they aim to prevent burnout and hangovers the next morning. Instead, there is a rising interest in self-improvement through psychedelics, fitness, or Ozempic.
Reports suggest that the world’s wellness economy has recently surpassed Germany’s GDP and is now worth $5.6 trillion.
What does the future of this industry look like? And how does such consumer sentiment transfer to other industries? In this edition, we are focused on finding these answers.
Expert Interview: Niek Schreurs from Spinoza, a modern psychedelics brand
Spinoza is a Dutch-based community and consumer brand, re-defining the way we imagine psychedelic experience. Niek, the CMO of the company, will share his experience on how Spinoza operates, what led to his professional success, and how the brand is set up to win the game of e-commerce.
Stay tuned! We will release the interview on the 21st of May.
Check out how Temu is turning gamification into a new e-commerce standard
It took one year for Temu to attract 51 million active users in the US, whereas Amazon took decades to reach a similar result.
Is it all just a result of the retailer's outlandish ads on social media?
An analysis by our DXP consultant Daan suggests that this is obviously not the case.
Tools & Tactics
We select helpful tools and useful new ways of working. Find a signal in the noise of software.
01 UX Pilot
UX Pilot helps significantly streamline every step of the UX process: from requirements gathering to implementation.
02 Helio app
Helio is a tool for getting actionable user data from a survey panel before you build any feature. It allows for selecting an appropriate audience for specific purposes.
03 Drop
Drop allows DTC brands to meaningfully connect with their followers on social media through personalised DM messages and analytics features.
Trends & Strategy
Curated content from the information overload we call the Internet.
Insights and inspiration on business, e-commerce and investing.
Has the wellness movement killed clubbing as we know it?
15 min read
“At LA’s Weed Rave, clubgoers unwind with CBD yoga classes, while at Manchester’s Warehouse Project, Some Gen Z and Y clubbers have swapped vodka tonics and party pills for the clean, alcohol-free buzz of yuzu seltzer. Is this the death of club culture, or the start of something new entirely? ”
Full article
This year’s hottest wellness trend? Community
2 min read
“Yes, we still care about what we put in and on our bodies, but a wave of wellness innovators is is going beyond that, providing products and services that make us feel better in a different, fuller way: They’re fostering communities that center on well-being and stave off loneliness.”
The Ozempic Effect: Social Side Effects of Medical Breakthroughs
10 min read
“With two-thirds of Americans obese or overweight, The Wall Street Journal reports nearly 7% of the population will be on weight-loss drugs by 2035. Analysts claim this drug alone is looking at an annual $100B future. In September, Novo Nordisk, the maker of Ozempic, passed LVMH as Europe’s highest valued company.”
Full article
Visually appealing
Designed with curved walls, mirrored surfaces, and faux stone, this flagship store in Beijing for the aromatherapy brand ToSummer exudes the essence of a cave.
"We chose not to directly create the natural appearance of caves but, instead, present the characteristic elements of material textures to inspire the sensory experience," explained Chinese studio F.O.G. Architecture, which created the space.
