Brand Radar: Top 250 Dutch consumer & retail brands
We present the final edition of Brand Radar for the Netherlands in 2023. It aggregates both consumer and retail brands into a comprehensive top 250 ranking.
Explore the full list here
Key insights
Companies with the highest traffic volume are mostly multi-category retailers or apparel, shoes & accessory brands. The average monthly website traffic among the top 250 brands is 6.25M.
The average digital experience (DXP) score across all the included brands was 3.35, which on our evaluation scale is defined as “Okay”.
The most extensive product category among consumer brands and retailers is "Apparel, Shoes & Accessories." Within this category, 82 brands are featured on Brand Radar, comprising 62% consumer brands and 38% retailers. The average DXP score in this category is 3.4 points.
Among the brands with excellent digital experience evaluations, the majority were apparel, shoes & accessory or food & drinks brands. 50% were consumer brands and 50% were retailers.